Behind AJ+’s Facebook Video Juggernaut
At the AJ+ headquarters in San Francisco, senior producer Geoffrey Dietrich received a story idea from his Asia editor that he never would have imagined would become a viral video hit. Not exactly the food videos or political gaffes that usually drive traffic, the pitch was about an elementary school in Japan where the kids clean their own classroom.
The 1-minute video clip was shared by over 600,000 people on Facebook, and became the digital media company’s most popular story in it’s then-1-year existence. Views surged to almost 40 million, helping AJ+ become the second-most popular news video publisher on Facebook with almost 3 billion views. [more...]